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When You Aren't Getting Clients

October 22, 2018

 

 

When becoming a coach, we all start with 0 clients. Just like anything, you have to start at the beginning and you have to start out from scratch – otherwise, how would we ever learn?! 

 

This is exactly the same as any other new thing you begin and can be daunting, scary and fill you with worry of ‘what if I just don’t get clients.’

 

I want to walk you through some tips that will ensure you are able to;

  • Reach your ideal client and talk directly to them

  • Create a conversation with your potential client that doesn’t seem ‘salesy’

  • Allow you to confidently convert your clients without seeming desperate or pushy

  • Create consistency within your business so that your ideal client continues to flow to you and connect with you – never running out of fresh connections and relationships

 

These are the areas we will look at today;

Messaging 

Call to actions

Enriching content

Reason 

 

Messaging 

 

Without clear messaging, how will people know;

  • What you do

  • Why you do it

  • How you serve

Messaging is key and something I would suggest you spend time refining and getting really clear on. 

 

  • What is your message?

  • What do you do?

  • Why do you do it?

I share this message in my Facebook group as a pinned video, so it is personal, clear and full of my personality. 

On my website I have my story to date and also testimonials from clients, which shares my message in 2 other ways. 

My podcast intro is a bio about me, what I do and why I do it – so you can’t get away from it!

 

Messaging is vital and the more you share it, the more people become familiar with who you are and why they should trust you – if you didn’t know the message of a shop or what they sell, would you go in ready to spend money or go in feeling apprehensive and unsure? Think of this around your business too, you want your community and clients to feel safe with you and comfortable about your business. 

 

Call to action 

 

If someone isn’t asked – they won’t give you a response! 

You need to make sure you give people a reason to connect with you. 

 

Some examples of CTA’s are;

 

Asking questions on your Instagram or Facebook posts

Creating polls on your Instagram stories

Giving a link for people to click and enjoy AND follow this up

Ask them questions and create polls in your group

Tag your community and directly speak to them 

Put a limit on things, so that they have to act

 

Calls to action can be SO many things, but most importantly you are encouraging conversation and connection with you and your content – how else will you get to know them or build that personal relationship?

 

 

Enriching content

 

Be willing to give, give, give without reward. You can’t build a business if you expect your clients to invest their money, time and energy into you, before you put in the leg work first and create a positive impression that they can trust. 

 

  • Do Facebook lives

  • Create blog posts

  • Record YouTube videos

  • Record podcast episodes

  • Create free E-Books

  • Make resources for your group

  • Design print outs for your clients to enjoy

  • Do giveaways 

  • Create competitions and challenges

 

The more you put in, the more you will get back. Building an empire is all about enriching your communities lives and minds with goodness. 

So, get enriching! 

 

Reason

 

Finally – you HAVE to give them a reason to come back. 

  • What’s coming up?

  • When is the next live?

  • What day are you sharing your next blog post?

Give them a reason to come back and gain even more goodness from you – THIS is how clients come, because they learnt to trust you and get to enjoy your energy and wisdom before taking the next step. 

 

Be consistent, show up and create amazing content.

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