When becoming a coach, we all start with 0 clients. Just like anything, you have to start at the beginning and you have to start out from scratch – otherwise, how would we ever learn?!
This is exactly the same as any other new thing you begin and can be daunting, scary and fill you with worry of ‘what if I just don’t get clients.’
I want to walk you through some tips that will ensure you are able to;
Reach your ideal client and talk directly to them
Create a conversation with your potential client that doesn’t seem ‘salesy’
Allow you to confidently convert your clients without seeming desperate or pushy
Create consistency within your business so that your ideal client continues to flow to you and connect with you – never running out of fresh connections and relationships
These are the areas we will look at today;
Call to actions
Without clear messaging, how will people know;
What you do
Why you do it
How you serve
Messaging is key and something I would suggest you spend time refining and getting really clear on.
What is your message?
What do you do?
Why do you do it?
I share this message in my Facebook group as a pinned video, so it is personal, clear and full of my personality.
On my website I have my story to date and also testimonials from clients, which shares my message in 2 other ways.
My podcast intro is a bio about me, what I do and why I do it – so you can’t get away from it!
Messaging is vital and the more you share it, the more people become familiar with who you are and why they should trust you – if you didn’t know the message of a shop or what they sell, would you go in ready to spend money or go in feeling apprehensive and unsure? Think of this around your business too, you want your community and clients to feel safe with you and comfortable about your business.
Call to action
If someone isn’t asked – they won’t give you a response!
You need to make sure you give people a reason to connect with you.
Some examples of CTA’s are;
Asking questions on your Instagram or Facebook posts
Creating polls on your Instagram stories
Giving a link for people to click and enjoy AND follow this up
Ask them questions and create polls in your group
Tag your community and directly speak to them
Put a limit on things, so that they have to act
Calls to action can be SO many things, but most importantly you are encouraging conversation and connection with you and your content – how else will you get to know them or build that personal relationship?
Be willing to give, give, give without reward. You can’t build a business if you expect your clients to invest their money, time and energy into you, before you put in the leg work first and create a positive impression that they can trust.
Do Facebook lives
Create blog posts
Record YouTube videos
Record podcast episodes
Create free E-Books
Make resources for your group
Design print outs for your clients to enjoy
Create competitions and challenges
The more you put in, the more you will get back. Building an empire is all about enriching your communities lives and minds with goodness.
So, get enriching!
Finally – you HAVE to give them a reason to come back.
Give them a reason to come back and gain even more goodness from you – THIS is how clients come, because they learnt to trust you and get to enjoy your energy and wisdom before taking the next step.
Be consistent, show up and create amazing content.