This is KEY!
For you to become an influencer, author, speaker, coach, entrepreneur - you must become the expert in your field.
I know 'But Sam, there are so many established business babes in my field already.'
Yes, that is true but you are missing a very key ingredient.
YOUR story, YOUR journey, YOUR message will draw in YOUR tribe and YOUR true community.
Not everyone is liked by all the same people and not everyone 'gets' everyone they meet or see online. So there is an abundance of people that are calling to become YOUR tribe and will adore YOUR message.
Now you just have to find them!
Before you do, you need to be confident in YOU and YOUR story because this will be the reason people stick around and trust you, or leave and don't come back.
- Write down who you are taking to and WHY
- Create a list of 10 things that make you unique in your field
- Sell yourself to me! Write your one sentence pitch that will draw people in, instantly. Remember - you are YOU and no-one knows anything about you, unless you tell them.
Heres mine 'Hi, I'm Sam and I am an anxiety coach for women and female entrepreneurs who are ready to take back control of their life and happiness.'
- Make sure you know what is relevant and irrelevant.
Being an expert doesn't mean knowing everything about everything. Be specific about your knowledge and fine tune it so that you are 100% confident in YOUR niche.
For me - anxiety in women (not men and children) is one key aspect of your business. Why? Because I am one and can relate to women and their mind-set.
Why anxiety and happiness, not stress or grief (which I have a lot of experience in) because these are the 2 big pulls that my passion lies in first and foremost and over time and with specific clients I can draw upon my other knowledge.
But too much width, thins out your knowledge at the beginning.
- Set goals that will challenge and stretch you
It's no good being confident coaching women on anxiety if I don't continue to grow and develop with them. So now I have free masterclass available, a podcast, an email strategy - I am not an expert in this platforms but I am still an expert in my field and just continue to grow with my business. Stretch yourself and don't cap your potential.
These are my quick fire strategies and there are more to come, but start here and get clarity within yourself. Start sharing this with the world and with confidence - the intrigue will grow, the interest will build and people will start to remember you and want more!